Amazon Prime has been one of the most popular subscription services in India. The service, offered by Amazon, provides its users with a range of benefits such as free and fast delivery, exclusive deals and discounts, streaming of movies, TV shows, music, and much more. Is Amazon Prime Still Worth it After the Price Hike in India?
However, recently, Amazon announced a price hike for its Prime membership in India, which has left many customers wondering whether the increased cost is worth it or not.
In this article, we will take a closer look at the Amazon Prime price hike in India and evaluate whether the service is still worth the investment.
Amazon Prime Price Hike in India
Amazon Prime’s annual subscription fee in India was previously Rs. 999, but it has now been increased to Rs. 1,299.
This price hike of 30% has come as a surprise to many Prime subscribers, who were not expecting such a significant increase in the subscription fee.
Amazon has justified this price hike by citing rising operational costs, inflation, and investments in new services and benefits as the reasons behind the move.
Is Amazon Prime Still Worth it?
With the recent price hike, it is only natural for customers to question whether Amazon Prime is still worth it. Let’s take a closer look at the key benefits of Amazon Prime to determine whether it’s still a valuable subscription service.
Free and Fast Delivery
Amazon Prime subscribers get free one-day and two-day delivery on millions of items. This benefit alone can save frequent online shoppers a lot of money in delivery fees. With the pandemic forcing people to stay indoors, online shopping has become an essential part of our lives. Free and fast delivery is a huge advantage for customers who need their orders delivered quickly.
Exclusive Deals and Discounts
Prime members get access to exclusive deals and discounts on a range of products, from electronics to groceries.
These deals can help you save a significant amount of money, especially during festive sales.
Amazon’s festive sales are some of the most popular in India, with customers eagerly waiting to grab the best deals. Prime members get early access to these sales, giving them an edge over non-Prime customers.
Streaming of Movies, TV Shows, and Music
Amazon Prime Video and Prime Music are two popular streaming services that are included in the Prime membership. These services offer a wide range of content, including popular TV shows, movies, and music albums.
With the rise of OTT platforms, the demand for streaming services has increased. With Prime, you get access to a plethora of content, making it a value-for-money subscription service.
Early Access to Lightning Deals
Prime members get early access to Lightning Deals, which are limited-time deals that offer deep discounts on popular products. This can give you an advantage over non-Prime customers who may miss out on these deals. Lightning Deals are some of the best deals offered by Amazon, and early access can be a game-changer for customers.
Amazon Prime subscribers also get access to Prime Reading, which offers a rotating selection of eBooks, magazines, and comics that can be read for free. This feature is ideal for avid readers who are looking for new content to read. With Prime Reading, you get access to a wide range of reading material, making it a valuable addition to the subscription service.
also read: Amazon Great Indian Festival Sale
Overall, while the price hike may seem significant, Amazon Prime is still a valuable subscription service that offers a range of benefits to its members. If you frequently shop on Amazon, enjoy streaming movies and music, and want access to exclusive deals and discounts, then Prime is definitely worth the investment.
However, if you don’t use these services frequently, then the increased cost may not be worth it for you.
Ultimately, it’s up to you to evaluate your usage and decide whether Amazon Prime is still worth it for you after the price hike.
It’s important to note that while the increase may seem steep, the benefits of the service still outweigh the cost for most users.
Additionally, Amazon frequently offers promotional discounts on its Prime membership, so keep an eye out for those if you’re looking to save some money.
In conclusion, Amazon Prime is still a valuable subscription service despite the recent price hike in India.
The service offers a range of benefits, including free and fast delivery, exclusive deals and discounts, streaming of movies and music, early access to Lightning Deals, and Prime Reading.
If you frequently use these services, then the increased cost of the membership fee is worth it.
However, if you don’t use these services often, then the increased cost may not be justifiable. In any case, it’s important to evaluate your usage and decide what works best for you.