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Instagram today has become not just a social media platform but a powerful marketing tool. If you want to post regularly on Instagram, but don’t have time to post manually every time, then post scheduling is the best option for you. Did you know that scheduling posts on Instagram can be done for free? Yes, without paying anything, you can set your post in advance and Instagram will automatically publish it at your scheduled time.

1. Use Instagram’s inbuilt scheduling feature

Instagram has now introduced a free scheduling feature on its platform itself, allowing users to easily schedule their posts without any third-party tools.

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How to do it

  • Log in to the Instagram app.
  • Create a new post (photo, video or reel).
  • Add caption, tags and location.
  • Go to the “Advanced Settings” option.
  • There you will find the “Schedule this post” option, select it.
  • Choose the date and time you want for your post.
  • Click on “Schedule” and your post will be set.

2. Use Facebook Creator Studio

If you manage Instagram from a desktop, Facebook Creator Studio is a great tool to schedule Instagram posts for free.

Step-by-step guide

  • Visit the Facebook Creator Studio website.
  • Log in with your Facebook account and connect to Instagram.
  • Click “Create Post” and choose Instagram feed.
  • Upload your image/video, add caption and hashtags.
  • Choose the “Schedule” option and set the time.
  • Your post will automatically be published at the scheduled time.

Benefits

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  1. Unlimited post scheduling for free.
  2. Works without any additional apps.
  3. Can schedule stories and videos as well.

3. Schedule Instagram posts with a third-party tool

If you want more advanced features, there are also many third-party tools that let you schedule posts for free.

Best Free Tools

  1. Later – Can schedule up to 10 posts for free.
  2. Hootsuite – Basic plan available for free.
  3. Buffer – Can connect up to 3 social accounts at once.

How to do it

Choose any tool of your choice and create an account.

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  • Link Instagram.
  • Upload a new post, add captions and hashtags.
  • Set the time and date and click the “Schedule” button.
  • Note: Some tools have limited features on the free version, but basic scheduling can be done easily.

4. Schedule Instagram posts with a mobile app

If you want to schedule posts from mobile itself, there are many apps that give you this feature for free.

Best free apps

  1. Planoly – simple interface, drag-and-drop posting.
  2. Preview App – plan and schedule posts for free.
  3. Hootsuite Mobile – powerful tool that manages Instagram as well as Facebook and Twitter.

How to

  • Download either app and connect it to Instagram.
  • Create a post, add captions and tags.
  • Set the scheduled time and date.
  • Click “Schedule” and the post will be published automatically.

5. Schedule Instagram Stories & Reels

If you want to schedule Instagram Stories and Reels, not just feed posts, Facebook Creator Studio and some third-party tools can help.

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Best tools for story scheduling

  • Meta Business Suite
  • Buffer
  • Later

Using these tools, you can set up your content calendar in advance and let Instagram post automatically.

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