Dish TV releases VZY Smart TVs in India, marking its entry into the smart television industry. The company is shifting focus from only DTH services to a broader content-driven strategy.
The new VZY lineup integrates DTH and OTT platforms in one screen. Dish TV now targets modern digital families and plans major non-DTH revenue growth.
Dish TV Releases VZY Smart TVs: Models and Design
Dish TV releases VZY Smart TVs across multiple screen sizes. The lineup includes seven models, ranging from 32-inch HD options to premium 55-inch 4K UHD QLED variants.
Prices start at Rs. 12,000 and go up to Rs. 45,000. These TVs are manufactured by a third-party but powered by Google TV 5 based on Android 14.
The models include at least three 32-inch TVs, two 43-inch variants, and one 55-inch version. The 32-inch models support HD, while the larger ones support 4K QLED. The bezel-less design gives a modern premium look.
Premium models also feature Dolby Atmos audio while all variants come with Dolby Audio. Brightness reaches up to 350 nits with HDR10 and Dolby Vision support.
Key features include:
- Built-in DTH set-top box on select models
- Preloaded OTT apps like Netflix, Prime Video, YouTube
- RAM up to 2GB and storage up to 32GB
- Voice-enabled remotes with Chromecast and AirPlay support
- Bezel-less design for immersive viewing experience
Content and Strategy
Dish TV releases VZY Smart TVs with a unique content-first vision. VZY stands for Vibe, Zone, and You, symbolizing a balance of TV and online entertainment.
Unlike traditional TVs, VZY models come with bundled subscriptions. This allows consumers to enjoy one year of seamless content without additional costs.
The company highlights that VZY is not hardware-centric. The focus remains on delivering content and services to modern families.
The strategy targets households where parents prefer TV channels, children consume online videos, and working members follow hybrid viewing. Dish TV wants VZY to serve every member of a modern digital family.
Dish TV also runs Watcho, its OTT platform, and Shopzop, a quick-commerce service with over 4,000 products.
With these platforms, the company wants to expand its ecosystem while reducing reliance on Pay TV, which is seeing a decline in subscribers.
Availability and Growth Plans
Dish TV releases VZY Smart TVs nationwide through retail stores and online marketplaces. The company is also offering flexible financing, including zero down payment and no-cost EMI options.
Dedicated experience centers and service centers will serve as demo zones to showcase product features.
In the long term, Dish TV plans to develop its own operating system within 18–24 months. The goal is to make 25 percent of revenue from non-DTH sources by 2027, up from the current 10 percent.
The company believes VZY is a connected TV platform, designed for sustainable growth in a highly competitive market.
Dish TV releases VZY Smart TVs in India with integrated DTH and OTT features, starting at Rs. 12,000. With VZY, it targets modern families and expects strong non-DTH revenue growth by 2027.
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